Recloseable vertical bag

Birds Eye Foods of Rochester, New York, is experimenting with a series of re-sealable vertical bags in the market for refrigerated vegetable products with sauce. The 24 oz vertical freezer bag has prominent icons printed on it, initially available only in New York and Boston.

This product now conforms to the Easy Snap resealability of SIG Easy Snap Div. The three-part Easy Snap mechanism allows the product to be packaged and printed in advance. This re-sealable bag, when closed, sound crisp, closed firmly, and can be used in a wide variety of vertical forming / filling / sealing packaging machine applications. Birds Eyes said that the bags were packaged by Bemis Packaging Co., which can be erected and opened easily and simply. Therefore, the publicity effect of its brand is best. In this trial, there will be at least seven kinds of products to participate in the trial.

Randy Zeno, head of marketing at Birds Eye, said: “We are very happy to work with SIG3 and we also want to learn more about consumer feedback on this new form of packaging.”