Application of Curve in Product Design (2)

â– 3 Today, outstanding designers continue to reveal their talents for transforming the latest technologies into new lifestyles. However, great designers have a spirit of being highly responsible and daring to challenge contemporary culture. We should propose a brand-new design in the attitude of futurism, make the idea surpass reality as much as possible, strengthen the integrity of the concept, and then gradually bring it closer to the reality of manufacturing technology and eventually reaching the market. Computer-aided design and assisted manufacturing (CAD) and (CAM) are now widely involved in the work of designers, making the curved surface formed by the previously complex and difficult to achieve curves become a reality. This is a gospel brought to people by advancement in electronic technology, and it is also a vast space for designers to fully display their intelligence.

Curve design is based on the expansion of emotional demand and is based on the rapid development of electronic technology. In the era of mass production and mass consumption, people were ideal for possession and enrichment. At that time, the difference in the price of goods and the difference in people's purchasing power was very small. This reality was a phenomenon of “homogenization”. The lack of differences in items, the lack of differences in the environment, the lack of differences in life, and the weakening of people's sense of self-presence. The paradox is that people's desire to pursue self-existence and the desire to pursue individual differences is growing. This desire is often manifested through the pursuit of product differentiation. The proliferation of personal consumer products has led to the emergence of "individual design" in the field of home appliances. People regard personalized products as a symbol of social status, cultural accomplishment, aesthetic awareness, and personal interest. The visual and psychological sensibility demands have greatly increased. People lived in high-tech and high-load conditions for a long time, and they developed a regressive psychology of returning to nature and pursuing comfort. They hoped that the surrounding products and environment would be harmoniously coordinated with themselves, with a sense of intimacy and warmth, and even treat the products as their own lives. These desires of "cute partners" directly affect the design concept of reality. The curve design visually, tactilely, and psychologically fits this taste. The sense of movement and vitality of the curve means that after the hands of the designer, it is no longer simply to add a streamlined casing to the mechanical products, but more to inject human feeling into the product's external online and type design. Touching, touching, grasping, gripping and other actions generated by the contact between a person and a product interface are combined with comfort and ease of experience, so that the consumers enjoy the joy brought by the curve design.
From "mass consumption" to "class consumption", from large-scale manufacturing to a small amount of multi-variety production, from unified standardization to individualization, from the use of value to the symbolic value, etc., this is the curve design in the product. The premise of fashionable.

If the linear shape-based styling feature embodies the rigidity, precision, and uprightness, which is the choice when the technology develops to a higher level, then the shape characteristics based on the curve and surface shape reflect the soft, intimate and elegant product. The United States reflects the more harmonious and unified relationship between products and people and the environment.
Another important background in which curve design can form a fashion trend is the change from mechanical technology to electronic technology. The former mechanical technology pursued the standardization of products and the homogenization of production methods, making mass production possible. Today's electronic technology achieves a small number of multi-species production, so that personalized products, that is, design-priority products can be realized. The use of large-scale integrated circuits has made institutions more and more sophisticated, capable of accommodating more and more complex functions in smaller spaces, and miniaturization and miniaturization of products. The intelligentization of production technology, coupled with the rapid development of materials technology, has made the technology less and less constrained to form. The rich shape of the curve has become easier under computer-aided manufacturing, and the shape has become more independent. It is not only the result of the product development process, but also the starting point for product development.

â–  The use of four curves in product design and rejuvenation are inevitable historical developments. As early as in the 30s of last century, the United States started with the appearance of the means of transportation and developed into a streamlined trend. A series of designs by Raymond Loeny is a concrete practice of this fashionable style. However, the streamlined design trend and modern curve design are still very different, mainly in three aspects: 1, causes; 2, technology; 3, performance.

The streamlined cause is the extension of the successful application of aerodynamics in aircraft design and the new style “packaging” to get rid of the economic depression in the United States. It has a clear tendency of formalism; its technology is based on the mechanical industry and its internal structure is simple. Requires exterior modification; its performance is the pursuit of a sense of speed.
The modern curve design is based on the humanization of the consumer's emotional needs under digital survival. It emphasizes the concept of individuality, diversity, interest, and decoration. Its technology is based on high technology, and a large number of digital products are deeply involved in life. At different levels, the improvement of production and processing means provides technical support for the idea; it realizes the free expression of the curve form; its performance is the pluralism under the main body of “post-modernism” thought, design thinking and methods: abstraction and figuration, ideas Intuition, recurrence and expression, modernity and tradition, language and meaning... These things that were once regarded as opposed to each other are united. All the bright spots in the art conform to the values ​​of modern people.

The digital age has brought tremendous material power to people, showing that humans are unparalleled, thus changing our traditional living conditions. The people in fierce competition are eager for a long-term emotional comfort from the spirit and the soul, and pursue a "balance" -- a balance between high technology and high emotions. After people are looking at too many angular and clear mechanical "cold" products, the affinity felt by a drop of water also makes people miss the human touch brought by the curve. Curve design is spiritually sensual. From the perspective of emotional needs, people have shown that their preference for curves influences the design orientation and style of products, and at the same time it also enriches the extension of the products themselves.

As a designer, it is very necessary to master the means and methods of curve design. L. Corani made a successful example for us. Whether using traditional methods or computer-aided design, visual morphological features and morphological design methods for curves and surfaces will be an important topic for in-depth research. The design of each product requires a serious attitude and rigorous work style to seriously deal with, such as the relationship between the curve and the curve, the relationship between the surface and the curved surface, and the entire product from design to manufacturing. The process can be in a perfectly viable state, so that the progress of the entire project can be better grasped and each design step can be correctly and smoothly carried out.

The curve, a form factor with vitality and charisma, is a kind of visual “language” full of humanity. It injects spirituality into product design, making the modern design culture so beautiful and brilliant. In terms of product design, some scholars believe that there is no good or bad design, only suitable design and proper design. From this point of view, in the digital era, the use of curve in product design is the most suitable for the organic expression of functions and forms. At the same time, it balances high-tech and high emotions in the most appropriate manner, and better realizes humanized design. The highest goal.


Source: Shandong Institute of Arts and Crafts Wang Shaojun

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