Joint venture ink companies promote the healthy development of the market

From the perspective of the output of domestic ink manufacturers in 2000-2002, the output of joint venture ink companies has been growing at an alarming rate. Among the top 20 ink manufacturers, joint ventures account for a large proportion, of which the output was 10,000 tons in 2002. The above three companies (including 10,000 tons) are all joint ventures. It can be seen that under the industrial structure in which China's ink industry is in a state-owned, joint-stock, private, joint venture, and other forms of ownership coexistence, joint ventures are increasingly citing their unique business models, management systems, high-quality products and impressive output. People pay attention. For example, the output of Tianjin Toyo Ink Co., Ltd. in 2002 reached 18,000 tons, accounting for 8.9% of the country's total output, ranking first in the nation; the output of Taiyuan Gaoshi Lowry Ink Chemical Co., Ltd. in 2002 reached 20,000 tons, accounting for the total output of the country. 8.4%. In addition, Shanghai DIC Ink Co., Ltd., Hanghua Ink Chemical Co., Ltd., Shanghai Peony Ink Co., Ltd., Shenzhen Shenri Ink Co., Ltd. and Gao (Guangzhou) Coatings Co., Ltd. are all major ink manufacturers in China. The joint venture has become the main force of China's ink industry and has thrived in China.

In order to better understand the joint venture ink companies, we interviewed Tianjin Toyo Ink Co., Ltd., Taiyuan Gao's Lowry Ink Chemical Co., Ltd., and Shanghai DIC Ink Co., Ltd. Although there are suspicions that the company is obsessed with pirouettes, we hope that we can share these companies together in a joint venture. Before and after thinking and understanding of success, and benefit from it.

"Talentism" takes its essence

As early as 1934, Mr. Lu Xun wrote an article titled “Taking Itself” in the “China Daily Trends.” Among them, the evaluation of foreign advanced things is “not taken, and people cannot become new people; Taken away, literature and art cannot become new literature and art. " In the face of the current trend of global economic integration, we may say that if it is not used, companies will not be able to become new companies, and joint ventures will be an important means for the development of enterprises.

At the beginning of this century, the global ink companies developed their products in the direction of “high-speed, multi-color, non-toxic, and quick-drying”, and the competition became increasingly fierce. The trend of internationalization and mergers and acquisitions prevailed. At the same time, the market in China is becoming more and more open. Foreign companies are optimistic about this market, looking for partners in the country, and investing or investing in technology to enter the Chinese market.

On the other hand, judging from the hardware facilities of domestic companies at that time, most of the company's factories and equipment were old and the products were single. There were environmental pollution and hidden dangers in the main production workshops. If the enterprises rely on their own large-scale technological transformation, they lack funds. Joint ventures and reforms are imperative. In addition, the core technologies and management experience of international advanced companies are introduced, and foreign capital is used to consolidate and expand their market share in a relatively short period of time. The company’s overall competitiveness and management level are enhanced to form new economic growth points. The actual needs of enterprises, but also in line with national conditions.

Here are some examples of joint ventures.

Tianjin Toyo Ink Co., Ltd. is a large-scale ink manufacturing company co-funded by Tianjin Ink Co., Ltd. and Japan's Toyo Ink Manufacturing Co., Ltd. The registered capital of the company is 54.5 million U.S. dollars. At present, it employs 920 people. Excellent scientific and technological personnel of both China and Japan, with their superior scientific research conditions, jointly researched and developed "Tianshi Brand" inks and pigments that are sold well in 31 provinces and cities in China and 51 countries and regions in the world. They have won the highest award from Japan's Toyo Ink Group. The joint venture is Tianjin Ink Co., Ltd.'s investment in equipment, plant, and land; Japan's Toyo Ink Manufacturing Co., Ltd. invests funds and technology.

Shanghai DIC Ink Co., Ltd. is a joint venture between Shanghai Zijiang (Group) Co., Ltd. and Dainippon Ink & Chemical Industry Co., Ltd., with a total investment of 13.76 million US dollars. At the time of the joint venture, the equity ratio of Shanghai Zijiang (Group) Co., Ltd. and Dainippon Ink Chemical Industry Co., Ltd. was 3:7, and on the basis of the original equipment, new equipment was newly purchased and advanced technology from Japan was introduced. In recent years, it has also passed the ISO9002 and ISO14001 certifications, and has been rated as a high-tech enterprise in Shanghai. It has ranked among the top 500 in Shanghai in 1998 and 1999. Since Taiyuan Gao's Rollui Ink Chemical Co., Ltd. has operated since 1994, the full-automatic web offset printing ink production line has grown to two, and production has increased from 7,000 tons in 1994 to 20,000 tons in 2002. On December 31, 1999, Sun Chemical, a subsidiary of DIC, completed the acquisition of global high-roller Laurie. Later in January 2000, Gao's company in Asia was under DIC jurisdiction. Taiyuan Gao's Lowry became a member of the DIC Group. DIC will become the foreign shareholder of the joint venture company. The equity ratio of the Chinese and foreign parties of the joint venture company is 49:51, and the investment of the Chinese Taiyuan Ink Factory is 2.45 million US dollars. It is invested in all equipment, some current assets and cash, and the foreign investment is 2.55 million US dollars, which is mainly used to purchase all the current assets of the Chinese side. Plants, office buildings, land, etc. are all owned by the Taiyuan Ink Factory, and joint ventures are leased for use. In November 2002, the newly-established sister company Shenzhen Gao's Lowry Ink Chemicals Co., Ltd. was established in South China. The total capacity of the two companies reached 40,000 tons.

Lost to the East

The joint venture has played an effective role in drawing lessons from the world's advanced technologies to improve product structure and improve quality. The market operation model is gradually in line with the world, and the scientific management and cultural characteristics of people are becoming increasingly prominent. These advantages are self-evident compared to the previous joint ventures. The arrogance of the mulberry culprit is more than words. Here is a look at the success of these joint ventures.

1. Product type gentrification

After the joint venture, the introduction and reference of foreign advanced technologies have indeed benefited greatly and have greatly improved product types and quality.

Tianjin Toyo Ink Co., Ltd. has developed a number of world-class high-end inks and pigments, such as HK-type, THP-type, TNS-type inks, and TT-type pigments, which have become the leading products of the company. . High-grade ink products have developed into 10 series and more than 200 color varieties, and the product structure has continuously developed toward high-grade. In particular, the THP type offset bright fast-drying ink series is designed specifically for high-speed offset four-color printing machines and can meet the printing requirements of 12,000 to 15,000 prints/hour. After being put on the market, not only can it replace imported products, but also it is exported to a large number of countries and regions such as the United States and Australia. This has not only caused domestic counterparts to admire, but has also attracted international attention.

Shanghai DIC Ink Co., Ltd. introduced the advanced technology, formulation and testing technology of Dainippon Ink Chemical Industry Co., Ltd., the largest ink manufacturer in the world today, and introduced the most advanced ink production and testing equipment from Japan, Switzerland, Germany, the United States and other countries. , Production of various types of high-grade offset printing inks, plastic gravure printing inks, aluminum foil special inks, flexo printing inks, metallic inks, can making inks, fluorescent inks, and various varnishes, adhesives, etc.

Taiyuan Gao's Lowry Ink Chemical Co., Ltd. has adjusted its product structure in a timely manner after joint venture, eliminated lead-printed products, and accelerated the development and update of offset printing products. It mainly uses web offset printing inks, and is supplemented by sheet-fed offset printing inks. HD series bright light Dry offset inks are among the best.

2. Internationalization of market operations

In recent years, Tianjin Dongyang Ink Co., Ltd.'s new product marketing mode of operation is refreshing: 18 sales companies have been established in the well-developed printing industry in the country, and sales staff capture various kinds of information in the printing market at any time, such as the introduction of printing equipment. Changes in printed materials, products and prices in the same industry, and timely feedback of these information to the head office, the head office then make judgments based on actual conditions, and quickly take effective measures to respond.

After Taiyuan Gao's Lowry Ink Chemical Co., Ltd. joined the DIC Group, its sales strategy was valued and supported by the Group's headquarters and was included in the Group's overall strategy. Based on the changes in the market and customers, combined with DIC's experience and achievements in marketing, it has adopted a series of marketing measures since 2000:

(1) In response to the trend of customer bidding and procurement, strengthen the training of sales representatives, improve the quality of sales personnel, and change the original operating mode of excessive dependence.

(2) Fully promote and display the company's new image. Two companies in Taiyuan and Shenzhen, both north and south, complement and assure each other and increase customer trust.

(3) At the beginning of this year, representative offices were set up in Beijing and Guangzhou to increase communication and contact with customers and provide customers with convenient services.

(4) Strengthen communication with DIC headquarters, share marketing network, sales experience and customer resources. With these measures, Taiyuan Gao's Rollei Ink Chemical Co., Ltd. in 2001 and 2002 both increased sales and sales by 10%.

3. Scientific management model

The “Longxin Personnel Salary” software adopted by Shanghai DIC Ink Co., Ltd. is a major feature of the personnel management of the joint venture company. In traditional personnel management methods, personnel and salary calculations are combined by manual and EXCEL methods. Each month, the calculation methods for job positions and employee situations are complicated and cumbersome, and personnel management efficiency is not high. The company has taken the lead in adopting the simple and practical “Langxin Personnel Salary” software in the ink industry to manage the company’s complex personnel and salary calculations, which has brought the company’s management to a new level.

The management mechanism of "equal pay for equal work" between Chinese and foreign employees of Tianjin Toyo Ink Co., Ltd. has been well-known throughout the industry. Although the investment ratio between China and Japan is 3:7, the general manager is still served by the Chinese side, and the main responsible person of each department and department is also served by China. This is rare in joint ventures. To this end, in the interview process, we consulted Wang Jinyou, director of the general manager office of Tianjin Toyo Ink Co., Ltd., on the management model of new companies after the joint venture.

Mr. Wang told us that the company’s implementation of equal pay for equal work for employees in China and Japan is conducive to the equal treatment of Chinese and foreign personnel and coexistence. We adhere to the principle of career development, respect each other, seek common ground while reserving differences, and implement enlightened leadership. All proposals that are favorable to the development of the enterprise are actively adopted and are not practical and are not conducive to the firm development of the company. The company clearly stipulates who will be responsible for the work and who will be led by the subordinates. Everything is managed in accordance with the rules and regulations. As long as it is advanced, as long as it is helpful to the development of the company, no matter whether it is technology or management method, we will adopt it. . For example, the “5S” management, logistics management, and OP management proposed by Japan have proved to be effective and have been well implemented in the company. In this way, many Japanese employees feel that their work in China is very valuable, with a sense of belonging and responsibility.

Hearing this, I feel deeply touched. The reason why Tianjin Toyo Ink Co., Ltd. has been able to achieve a world-class product and management level in a short period of time is due to its wise cooperation. Joint ventures need cooperation and cooperation requires innovation. Only with mutual respect and understanding, can employees truly unite and become an integral whole; only by connecting the two domestic and foreign markets and the personnel of the two countries through the main line of innovation, can an enterprise develop and grow. A joint venture company operating in China will only be able to adapt to China’s national conditions and absorb the culture of Chinese companies.

Taiyuan Gao's Lowry Ink Chemical Co., Ltd. has experienced Western and Eastern influences in different management models from Gao's Lowry to DIC, such as environmental protection, cost control, scale production, human resource allocation, management reform, etc. Or to adopt and learn from the many experiences of foreign countries. Now, Gao's R&D system management, DIC's management experience of reducing costs through the use of raw materials, joint procurement, and large-scale production systems are being applied to the company's operations. After joining DIC Group, Taiyuan Gao's Lowry Ink Chemical Co., Ltd. gradually integrated into DIC's global management strategy, and thus accepted and adopted some of DIC's successful management concepts and methods. If the production management shifts to the “precision work” type, high quality and high demands are required. The Japanese management model emphasizes "fine" and "fine" and emphasizes standardization. It not only pursues the maximization of corporate profits, but also pursues harmony between people and society and the environment.

Benefiting from these concepts, the company has increased its investment in environmental protection in recent years. It has continuously adopted advanced technologies and technologies from DIC Group, including Sun Chemical, and has spent huge sums of money to improve product formulations, production processes, packaging and transportation methods.