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According to statistics, Mengniu has been recycling Tetra Pak for two years. This year, Mengniu will recycle to all brands of milk packaging, and promised to double the amount of recycling in 2011 than in previous years. At the same time, stores in multiple cities across the country, including Beijing, Shanghai, Shenzhen, and Hangzhou, will initiate packaging recycling activities in the same period. Currently, Mengniu has promoted more than 600,000 promises for recycled packaging, driven by two major activities: "After squashing and support for recycling" and "Eco-action".
Residents calculated such an account for the reporter: “From a milk carton that can hold only 225 milliliters of milk, about 5 grams of pulp, 2 grams of plastic, and 0.5 grams of aluminum foil can be extracted. This way, 40 abandoned milk boxes are Can do a business card holder. "And now, under the promotion of Mengniu, recycling of waste composite paper packaging, not only can produce business cards, but also the production of park fences, trash, desks and chairs, outdoor flooring, industrial pallets, high quality Corrugated paper and other high quality products. The reporter saw in the Mengniu Australasia Ranch that the rest benches and roadside bins were also made from milk packaging.
Not only at the terminal for packaging and recycling, Mengniu also actively carries out waste recycling during production, turning each piece of rubbish into treasure. It is understood that Mengniu requires the various departments of the factory to first classify the packaging waste generated during the production process as recoverable and non-recyclable, and then enter the collection and storage container established by the department and recycle it daily. At the Mengniu headquarters in Helinger, the recycling work made the production base clean and orderly, and the "garden factory" gradually formed and was approved by the National Tourism Administration as the first 4A industrial tourism project in Hohhot.
This year, as China's first and only dairy company to sponsor WWF's "World Earth Hour" event, Mengniu made a clear commitment: "In the future, we will use more materials from sustainable forest manufacturing and continue to promote the recycling of milk packaging. "According to the introduction, sustainable development of forest-manufactured packaging materials will be certified by the FSC Forest Stewardship Council, and the use of environmentally friendly packaging materials is the extension and expansion of Mengniu's packaging recycling philosophy of "abandonment without abandonment."
Some consumers said that because of Mengniu's and Hangzhou's consensus on green environmental protection, Mengniu’s ecological action has achieved an unexpected response beyond expectations. When Mengniu helped green to become a business card for Chinese cities, it also came with more and more consumers' hearts with the concept of "a good quality green life."
Environmental theme leads urban life package recycling and continues to write green Mengniu
Sun business cards, sun drying bags, sun photo albums ... ... Recently, in some advanced communities in Hangzhou, a sun drying article made of recycled milk boxes "ecological competition" is being carried out among residents. Coincidentally, two years ago, the "Eco-action-boosting-China" large-scale ecological experience campaign initiated by China's "green pioneer" Mengniu Dairy was launched in Hangzhou, lighting up the enthusiasm of citizens to participate in ecological construction. Nowadays, at the end of the second quarter of the event, the “milk box transformation†has really entered the life of ordinary citizens from the stage of Mengniu’s “ecological action to help Chinaâ€.