On June 9 last year, 51Talk was listed on the NYSE. It’s been a year since 51Talk. Zhang Liming, co-founder and chief operating officer, said in an interview that 51Talk's net cash inflows in the first quarter have exceeded the total of last year's total, reaching 30.5 million yuan, with the potential to turn losses into profits. This is the first online foreign education company listed. While other such companies are not listed, they are not inferior. For example, VIPKID financed three times in 2016, ranking first in online education company financing in 2016, and tutorabc (vipabc) parent company in In 2015, it received a $200 million Series C financing. When the online game head players compete for competition, the rising stars have taken a different approach and won the favor of capital this year. For example, the magic ear of a pair of four small classes as the main business line, abc360, etc. were also obtained in March and April this year. Financing. As the hottest track in online education, the online foreign teacher segment has been favored in the past. Nowadays, after the capital has become calmer and farewell to the past crazy development, what new changes have taken place in the online foreign teacher market? What suspense has been left behind? Three major changes in the online English market According to observations, we believe that the following three major changes have taken place in the online English market: First, many companies have expanded from adults to teenagers and children, constantly accelerating the pace of internationalization, and high-end into the mainstream; second, the head company For a family, the latter is a different approach, with one-to-many small class cuts. At present, the head company has the opportunity to explore small classes. Third, with the rapid development of the online foreign teacher English track, the market foreign teachers, The content of teaching and research has raised higher requirements and challenges. Therefore, companies targeting B-end services have also been recognized by the capital market. 1. Adults expand to young people and children, and high-end internationalization routes become mainstream Recently, 51Talk announced the launch of its new product “Hawo American Elementary School†on the first anniversary of its launch, and established the American Elementary School. This is consistent with the strategy that 51Talk announced its focus on developing K12 since its listing last year . In January of this year, iTutorGroup, the parent company of the online one-to-one English brand tutorabc (formerly vipabc), launched the online education brand vipjr. Obviously, in the field of online teaching English, the children's English training business has become a competition point for many players. Li Jing, the founder of abc360, said that during the 15 years of strategic re-launch, two important decisions were made, one of which was to make the children's business a very important growth point. He said, "In 15 years, we have all the four remaining business lines, including daily life English, business English, children's English and TOEFL IELTS. Based on operational data and analysis of their own team traits, we found that children's English business in 15 years. Start to grow fast." It is worth noting that almost all companies starting with adult English have extended their business lines to at least English, but VIPKID, 哒哒 English, which started with children's English, have not extended their business lines to the adult field. Perhaps, compared to adults, children's English is indeed more marketable. According to blue elephant capital data, in 2014-2016, the investment in children's English increased from 120 million yuan to 1.45 billion yuan, and the investment in adult foreign languages ​​plummeted. According to iResearch data, the online children's English market in 2016 reached 1.97 billion yuan, a year-on-year growth rate of 45.4%, and will exceed 5 billion yuan by 2019. According to iResearch, the market demand for online children's English is experiencing explosive growth as parents attach more importance to their children's English learning, accept the form of online education and the arrival of the younger students. At the same time, these companies are constantly increasing their internationalization strategy at all costs, and the high-end route has become mainstream. VIPKID announced the “Three Strategies†in 2017 at the end of last year, one of which is the international education strategy – relying on its North American Institute of Education to fully expand its North American operations and strengthen its international advantages; 51Talk announced in November 2016 Invested in the North American International School AISU and established the K12 Education Research Base. In addition, companies such as English and Tutorabc have been in the process of internationalization. 2, 1 to 1 VS small class It can be seen that the magical ears and abc360 of the two companies that got financing this year are mainly small class classes, and more specifically, they are a pair of four small classes. At present, many of the original online foreign language head companies are also trying to extend from one to one to small classes. For example, in the English language, Blue Whale Education said that the company has been exploring small class courses, but it is currently in the pilot operation of vip customers, and has not been fully rolled out. But an industry insider said that nowadays many platforms have one-to-many, but simply turn one-on-one into one-to-many, that is, from one teacher to one student to multiple students. "This interactive effect is definitely problematic." He analyzed that a true one-to-many needs a strong technical platform to support, otherwise it is a pseudo-class, just a simple N-one, because this The platform does not have the function of class. It should be noted that not a teacher is a class for several children. Only the enthusiasm of mobilizing the interaction between the child and the teacher and between the child and the child can be called a class. From one-to-one to small classes, in addition to the higher technical requirements for these online and foreign education companies, the requirements for admissions, class scheduling, etc. will also be different from the past. The New Oriental Online COO has said that it is difficult to do small classes, but things that are difficult to do will form higher barriers when they are actually made. "Easy to do, even if it is made, there is no particularly strong barrier. Even if it has a staged advantage, it is easy to be broken by others. Once the small class mode forms a specific leader on each subdivision track, it will form. Very strong barriers." 3. The rise of To B service It is worth noting that with the popularity of the online children's English track, some companies that provide foreign teachers and course services for these English institutions have also ran out , such as the provision of teachers + live broadcast platform + teaching and research services. , micro-language, teaching the future, etc., Zheng Jinli founded the foreign-funded offer secured trading platform Hioffer and other companies. Zheng Jinli was the CEO of 91 foreign teachers and the general manager of Le Foreign Education. In an interview with the media, he said that in the next five years, a large number of young English institutions will face a transformation, and the demand for foreign teachers will increase exponentially. According to reports, this year, there have been four online English-language companies that have received financing, including micro-language and Feibo education for the B-end. From this point of view, while the online teaching of English is rapidly developing, the market has raised higher requirements and challenges for foreign teachers, teaching and research content. As a result, companies targeting B-end services have also gained recognition in the capital market. . Online suspense English three suspense As the hottest track for online education, the future of online English teaching is also faced with a series of questions: Can more new players have a place when more and more players join the competition for online English teaching? After the scale and brand are formed, can online foreign education companies achieve profitability? What is the imagination of AI+ online English? 1. Can new players win over the corner? At present, more and more players are joining the competition for online English teaching. In the future, as early as May 2015, we launched a one-on-one brand of foreign language teaching for foreign teachers. The box fish launched an online one-on-one course in June 2016, and joined in August 2016 to enter the North American Foreign Teacher. For one", push the online English product UStalk, the new Oriental's cool learning Dona is testing the live broadcast course this year. A common feature of these latecomers is their own traffic. Cool Learning Dona and Le Foreign Education belong to New Oriental and good future camp. There are big brand endorsements. Their original offline students or online traffic can bring some paid users to convert. Box fish and work together are the first. Free access to public schools, rapid establishment of user scale, and then through the charge to the C side. Some insiders believe that there are currently hundreds of companies doing English training in foreign teachers, but there are very few people who can be well-known in size, and it is difficult for them to have the opportunity to run out again. However, Hou Ruiqi, a partner of Hejun Consulting and a partner of Ruirui Capital, once said to Blue Whale Education that such companies as box fish, homework, and good future are also laying out online teaching English. They have users and channels, and may do it later. Big, just pure entrepreneurial companies have little chance. 2. The cost is falling, and the profit is broken. Although marketing costs are high and controversial, it can be seen that companies such as VIPKID, 51Talk, and English have not reduced marketing. On this year's Children's Day, VIPKID spokesperson Liu Tao came to his headquarters to interact with netizens in a live broadcast and earned an eye for VIPKID. In February of this year, Sun Wei detonated a marketing show on Weibo and the online school for children. For a long time, the high cost of marketing, the high cost of obtaining customers, and the uneconomical one-to-one scale have made the foreign teachers one-on-one. In the future, will this situation be improved, and can one-on-one foreign teachers live up to expectations and gradually realize profitability? 51Talk founder Huang Jiajia said in an interview with the media that it is very important for the marketing users to increase their reputation through the word-of-mouth. Its co-founder Zhang Liming said that 51Talk's net cash inflows in the first quarter have exceeded the total of last year's total, reaching 30.5 million yuan, with the potential to turn losses into profits. Another head company, VIPKID, said in April 2016 that it will start to profit from Q3 this year (2016). This of course is inseparable from the increasing willingness of users to pay for online education. 51Talk founder Huang Jiajia once said that in 2014, each user can only pay 3,000 yuan. Today, the unit price of the first customer is close to 6000 yuan. "It is very close to the willingness of the offline education company, so the payment habit is online. It’s not a problem at all." 3. What is the imagination of AI+ Online English? Following VR, AI is becoming another vent. Education is a big application scenario for AI. On June 10th, Langbo.com released the inside plan, which combines standardized learning products and big data services for English teaching. As early as last year, it released the TOEFL Adaptive Learning System, which uses machine learning and big data analytics to optimize content and assessment systems, dynamically track all student learning behaviors on the network, and predict their future test scores. At this year's GMIC conference, Hu Jiang introduced a four-level English artificial intelligence learning course. Fu Jiangrui, the founder of Hujiang, told the Blue Whale Education that information technology has long been unable to meet the needs of Chinese education. Even the Internet has become a bright future. Now it is necessary to consider intelligence. He lamented that "intelligence is a high-level stage in the development of Internet education, and it is likely to open up a new world." Box Fish also launched its new version with artificial intelligence in November 2016. The system will recommend suitable courses for user intelligence based on user level and learning behavior data. AI applications in non-English areas may be more mature. On the occasion of this year's college entrance examination, Aidam, a high-stakes robot developed by Xuebajun, and AI-MATHS, a “quasi-finished mathematics college entrance examination robot†developed by Zhun Xingyun, conducted a college entrance examination. It is foreseeable that with the maturity and application of artificial intelligence technology, there is more room for imagination in online English learning. Source: Blue Whale Education Portable Baby Booster Seat,Baby Feeding Chair,Portable Baby Chair,Kids Study Chair Zhejiang Lamon Technology Inc. , https://www.babychaires.com
Breaking profit, small class and To B online English new changes and suspense