Adidas’ “Creativity” campaign has reached 10,000 people

On April 1st, Adidas ended the two-day event at Beijing Blue Harbor International with “Creative” activities. Adidas arranged women's sports classes and sports experience zones for women.

The offline experience activities are designed around the theme of “creating ideas.” Adidas explains the brand concept of “sports creativity” through a female perspective, inspiring more women to break the rules of self-sufficiency and inspiring creativity in sports. Explore the potential of self-creation.

In this event, Adidas designed four courses for women - yoga goddess, adidas Dance, women's wireless skipping infinite fat burning and women's girlfriends double training. The audience can directly participate in the scanning code click course.

Since 2012, Adidas has launched a series of brand activities around the life of women's sports. This year, these four creative offline activities, through sports and interaction, let consumers experience more directly. With the end of the Beijing Station event, the number of participants in the “creative” offline event exceeded 10,000.

Source: Rilakkuma Sports

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