Home textile product trend three key words

From the perspective of the entire home textile market, the previous product focus is on the two dimensions of fabric comfort and design. With the development of science and technology and the improvement of human living standards, the development of the textile industry has reached a new height. The concept of the consumer has gradually changed from the daily basic requirements of "laying, covering, covering, washing and washing" to the multi-functional consumption style of "personality, fashion, health care". In terms of textile materials, new textile material is pushed Chen renovation, no longer just stick an ordinary cotton, wool, silk, linen, textile materials development trend of the development of diversified, innovative and environmentally friendly direction.

Trend 1: Everything starts with health

In recent years, reports on sleep health have been everywhere. In this regard, Cao Weiping, marketing director of Jiangsu Golden Sun Textile Technology Co., Ltd., said that the national policy and social issues are all indicative of the coming of healthy fabrics.

With the country's attention to the health industry, "healthy China" has become a national policy, and it is also a popular word for the whole people. Ecology, health and green have also become the main theme of the home textile industry. Since 2013, Golden Sun has started research and development on "healthy sleep", and since 2015, it has launched a "deep sleep"-led health fabric product development system to create a more natural and healthy sleep for consumers. surroundings.

Cao Weiping believes that in the next three years, with the upgrading of consumption structure and the change of consumption concept, the home textile industry and its fabric sub-sector will maintain a good development trend. Golden Sun will follow the development trend of the industry and focus on the brand concept of “ecology, environmental protection, safety and health”. From the user experience, it integrates in fiber application, weaving technology, printing and dyeing auxiliaries, fabric varieties, flower styles and brand operation. Upstream and downstream industrial resources, fully research and develop high-quality, high value-added home textile fabrics.

The future product layout is a big problem. Cao Weiping's intuition is that the future of bedding products will become more and more concise, simple and comfortable. Perhaps Europe is now our future. The raw materials will become more natural and rustic, and the comfort is the first. It is understood that the future products of Golden Sun will still focus on the "deep sleep" sleep micro-environment solution, and do four dimensions of temperature, humidity, cleanliness and comfort.

Trend 2: "Differential, Label, and Unique" will become the main products

Zhao Xingkai, assistant to the president of Jiangsu Haoshen Home Textiles Technology Co., Ltd., said that Haoshen has always adhered to the principle of "concentration and dedication". In the core business-active printing field, the three principles of general-purpose, functional and intelligent are always used as guidelines for work.

In terms of product layout, Zhao Xingkai believes that in addition to some basic, standard and general-purpose products being jointly owned by the majority of enterprises, differentiated, label-type and unique products will become the main products of the company. Such highly characteristic home textile products will become a trend and trend in the future research and development, investment and promotion.

Trend 3: " Intelligence , functionality" should not be underestimated

It is understood that in September 2016, Pleasant Home Textiles and Peking University and Binzhou Medical College established the Pleasant Sleep Research Center, inspiring to theoretically, scientifically and systematically study the sleep conditions of Chinese people, starting from the physiological and spiritual aspects of human beings. To solve various sleep problems and sleep disorders that people are currently facing, and to obtain different sleep solutions for different groups of people. At present, the Joy Sleep Research Center combines high-tech information and means such as informationization, intelligence, and functionalization to develop different types of sleep products, and strives to give Chinese people a scientific, healthy and comfortable high-quality sleep.

In recent years, Joyful Home Textiles has developed a number of home textile products that are pleasant to sleep, starting from the physiological and emotional needs of consumers and combining ergonomics. For example, traditional Chinese medicine pillows, according to the symptoms of sleep with Chinese medicine formula, to achieve the purpose of helping sleep and alleviating the symptoms. While helping to sleep, the various Chinese herbal medicines can also help each other to enhance immunity and regulate various functions of the body. Four seasons cold and warm mattress, adjustable temperature and cold, temperature can be adjusted from 20 °C-48 °C to the body temperature, the interlayer is covered with silicone tubing, water flows inside; cold in winter and cool in summer, safe and reliable, control water cooling and heating, It avoids the harm of electromagnetic waves to the human body, and falls asleep safely and comfortably. Taiji stone health blanket, containing far-infrared, can enhance blood cell function, promote human metabolism, improve immunity; regulate human microcirculation, slow down depression, eliminate fatigue, improve sleep, prolong deep sleep; also has excellent UV resistance, Antibacterial, antibacterial function.

There is a saying that home textile products are ultimately caring for sleep. But a lot of people to work and give up their sleep time, or for work leading to poor sleep quality. According to scientific research, the temperature suitable for sleep is 25 ° C, the humidity is about 50% to 60%, if you really want to sleep well, humidity is more influential than temperature. The temperature and humidity requirements remind us of bedding.

In order to meet the physiological and hygienic needs of human body, bedding should have comfortable properties such as skin-friendly, soft, moisture-absorbing and breathable. In order to give the bedding products a higher use value and added value, the bedding products can also have safety and health functions such as antibacterial, deodorant, anti-mite, flame retardant and antistatic. In order to be more manageable, the bedding needs to have easy care of washing, quick drying, stain resistance and wrinkle resistance.

With the changes in lifestyle and the advancement of technology, people have put forward higher requirements for the functionality and decoration of curtains. Future trends protruding Light curtains, anti perspective, flame resistance, stain important factor UV, thermal insulation, sound, smell, odor, shape memory, and environmental protection.

Similarly, consumer demand for fiber fillers is increasing. Fiber fillers will focus on the use of environmentally friendly, renewable resources, with warm, lightweight, skin-friendly health care, flame retardant, antibacterial and anti-mite, far infrared and other functional trends as the main trend. Pillow fillings focus on warmth, light fluffiness, resilience, washability, tear resistance and conformal properties. It has the characteristics of no odor, anti-mold and deterioration.

In this regard, Kong Caizhen, Marketing Director of Shanghai Defulun Chemical Fiber Co., Ltd. analyzed that in the future, the development trend of raw materials will be environmentally friendly, functional and complex. Comfort, fashion, product and environmental protection may be the future development trend of home textile products. Defu Lun polyester fiber company will focus on "green, functional, complex" to carry out cutting-edge research, targeting the huge potential market demand or supply, but there is a big gap or heavily dependent on imports of products, focusing on the development of low-carbon Environmentally-friendly green ecological products, aiming at the ever-changing market, strengthen technology investment, strengthen cooperation in the industrial chain, form an alliance of upstream and downstream development and industrial chain, and jointly open new markets. Kong Caizhen also said that raw material innovation will inevitably provide strong support for the innovation of home textile end products!