Original title: Looking for Chinese design leader The design genes of China's home furnishing industry are awakening, and the two major home industry events will set off the original strength of the industry. Is China's home design awakening? Before answering this question, the first reaction of many home people may be, is there a design for Chinese homes? There was once a well-known home designer complaining to reporters: "I don't really understand the word 'original design'. The design is original. Why do you say 'original design'?" However, in the current home industry, design is still scarce. Wang Linpeng, the chairman of the House of Reality, once said that there is one thing that makes him feel awkward. Why do Chinese people like to go abroad to spend a lot of money? He believes: "The quality of consumption of ordinary people is upgrading, but the current industrial production structure, There is a huge gap between effective supply and consumption. The home industry is also facing such awkwardness. “The home industry used to go out to copy foreign brands. Now foreigners don’t want to copy them. They have to do it themselves. Tens of thousands of brands in the home industry are facing the transformation of design. I am boldly predicting that the successful home brands in the past ten years, regardless of production Still sales, if the last ten years can not keep up with the pace of the times, it will be eliminated by the market." Two major events detonated home originality The design genes of the industry are awakening. Brands with original features have gradually begun to occupy the golden belt of high-end home shopping malls. In the North Fourth Ring Store, the original home gallery has already opened its first anniversary and has won the attention of many consumers. On the other hand, the design center, Master House has also become the standard for high-end home shopping malls, providing an open platform for home design communication and providing consumers with a place to design and consume. Chinese design and designers have embarked on the world stage and started the journey of new design power in the East. The international design community has also begun to look at the oriental market. Design competitions and home exhibitions frequently send invitations to the Chinese home furnishing community, and actively cooperate with Chinese home furnishing companies. , providing a display platform for Chinese design. Perhaps the home people have realized that only the design innovation, the industry has a future. Backed by a trillion-dollar market, home design is full of opportunities and possibilities. In the current market environment, how does original design combine with market demand? How do traditional mature furniture brands create their own original design brands in the original design pattern and production system? How does Chinese home design talk to international design platforms? Show yourself the most mature and most avant-garde side. For consumers, how can original design fit into their own lives and create a life with a personal personal mark? Two events and a series of forums at the 2017 Beijing International Home Furnishings and China Life Festival may answer the above questions. During the exhibition, the “Designable Home Cup†home design competition and the “Designer Cup†home craftsman master awards ceremony will be held for 10 million yuan, and the home will try to build a bridge for original design. Pushing the “design innovation†and “artisan spirit†of the Chinese home furnishing industry to detonate the global home furnishing power. Inject higher added value into the design The reporter learned that the competition aims to recognize and explore enterprises and individuals who have made outstanding contributions to China's home design, to promote the consumption power and competitiveness of China's home furnishing industry with design innovation, and to create a world famous brand in China's home furnishing industry. Chinese design "injects higher added value. The competition has a wide range of competitions, covering almost all areas of current home design. Design students, design institutions, designers, individual or home businesses can apply for declarations. Industry organizations can recommend works to the organizing committee; foreign design Design projects and product brands from institutions and designers in China can also participate. The Grand Prix set a generous bonus. Among them, the annual award prize is 100,000 US dollars, the gold award bonus is 10,000 US dollars, and the silver award bonus is 2,000 US dollars. It is reported that this grand prix will award a design bonus of more than 4 million yuan and a single prize of up to 100,000 US dollars, which is unique in the history of Chinese home design events. The general planner of this competition and the Chinese version of the American "Interior Design" publisher Mr. Zhao Hu commented on the competition: "The Home Grand Prix, Artisan Grand Prix is ​​a home competition for designers and workers. In China, the first time The interior design competition was in 1989. Over the years, although there were many such competitions, there were only a handful of bonuses. The most simple bonus of the home, to interpret the value of the designer, $100,000, $10,000 20, 2000 US dollars, 60, sincerely finished! As of the end of the registration, we have received 45,193 designers from around the country to apply for registration, 18,417 entries. The average competition is usually 10%, but this time is One of the best in the world, the goods are genuine." Create an international design competition Ren Cheng, vice president of the family, concluded: "We did not expect to receive so many entries. This may be related to bonuses and related to the promotion. From the funding, we can see that we are in this competition. It is not an exaggeration to say that it is not exaggerated to hold a 10 million yuan competition. According to the expectations of the actual home, this competition will become an international brand competition in the future, and it is possible to align with the red dot award." According to reports, before the exhibition, the actual home will sign a strategic cooperation agreement with the red dot award organizer, perhaps at the next year's show, the audience will see the red dot award winning works. Chinese design is getting closer to the design center of the world, and the general audience will have the opportunity to witness the award-winning design works as soon as possible. Exhibition point Open up a broad view for the home design industry On June 16th, from 13:30 to 16:30, the Design Innovation and International Chinese Summit Forum and the “Designer's Cup†Home Design Grand Prix Awards Ceremony will be held in the W4 Main Forum District; June 17th 13:30-16: 30, "Industrial 4.0 era reshaping craftsmanship spirit" forum and "Current Design Cup" craftsman master award ceremony will be held in the W4 main forum area. At that time, the winners of the two Grand Prix will be announced. During the forum, the organizers invited the designers in the industry to give keynote speeches and in-depth discussions with the participating designers to open up a broader vision for the Chinese home design industry. Product name:Carburetor and Choke Cleaner
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Looking for Chinese design leader